BRAND CONCEPT DEVELOPMENT

Service Description

CONCEPT DEVELOPMENT is the first stage of your branding, and or collection outline. This is where you take all inspirational or digital content that created the initial idea for your brand or garment and organize, edit and confirm the overall design for development. The importance of this stage is to ensure that your designs are consistent with your brand identity and that all elements of your collection work well together. This stage of development will also help you to clarify your target market, identify your key competitors and determine the best manufacturing options for your garments. CONCEPT DEVELOPMENT is an essential step in ensuring that your brand identity is communicated clearly and consistently across all aspects of your business.